Marketing Yourself and Image
I've been working with some musician friends looking for media presence / exposure advice. Artists are looking for gigs, podcasts, interviews, reviews, and air play. While I'm not a super popular musician, I have managed to get reviews, interviews, features, and online radio play both on my own and with the help of a campaign manager. You can do a lot yourself, but there are times when it's best to find someone with a better network to help you. The right marketing campaign manager can get more exposure for an artist than the artist could usually get on their own. But the key to all of this, whether you are contacting bloggers yourself or handing it over to a pro, is to know how to describe your music in a concise, clear, and intriguing manner . What do I mean? I'm talking about a short bio that you can copy and paste into any email, contact form, online profile blurb, etc. This should also be part of something you can hand off to a campaign m...